Email marketing is a highly cost-effective way to keep in touch with and retain existing customers and to attract new clients to your business. Compared with other marketing tactics, email marketing offers you one of the highest returns on investment.
Not only does it drive sales, visits and bookings from new and existing customers it’s a great way to reinforce your brand and build awareness of your business.
At Jacala Solutions, we utilize industry-leading email marketing software to offer a complete service to our clients. We can take care of the email campaign design, create the HTML file, set up your email campaign, and transmit it to your data list. We then provide comprehensive post transmission reporting.
Or if you prefer we can give you access to the email marketing solution to send out your own campaigns. For the clients that work on this basis, we typically work with them to develop a set of easy-to-use templates and provide a full training session.
One of the biggest advantages of utilising email marketing software is the reporting available post launch. After you have sent your email marketing campaign you will be able to see exactly who opened and read your email and who clicked through to your website.
If you use Google Analytics you will also be able to track the customer journey on your website and assign any outcomes (i.e. website enquiry or order) to the email campaign.
Unlike a regular newsletter, an automated email is set up once and then the system automatically sends it out based on the pre-defined triggers. This could be someone signing up to a marketing list or when a customer makes a purchase.
While newsletters and one-off campaigns will always have their place in your email marketing strategy, the smartest companies are starting to set up automatic email campaigns that trigger from a user’s actions.
In Kenya the open rates for automated messages are considerably higher than a regular campaign:
B2C marketers who utilize automation have seen conversion rates as high as 50%
Automated emails are timely, personalized, and relevant to the reader. As a result, they are opened and clicked more frequently and drive visits and revenue for your business.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|