Having a well-executed plan behind your marketing efforts makes the world of difference; ensuring that every channel, campaign, and investment is working for your strategic business goals.
Whether we look after one of your marketing channels or all of them, as a full-service agency we can put together a robust digital marketing strategy to make sure your activities are as cohesive as possible, all adding up to great results towards your strategic business goals.
One of the vital phases of any marketing strategy is understanding the competitive space and your past performance. This is where our analytics team comes in, interrogating your own analytics and studying trend data to understand the peaks and troughs in demand for your products or services. We do this using both your own data, as well as industry-leading tools and sources to create the fullest possible picture.
Our experienced team will have a chat with you and understand the goals and objectives of your business. We use this information to set the goals of your marketing activity; whether it be increasing website traffic, attracting customers to your high-street store, or generating telephone inquiries, this will affect the strategy we recommend and be the core driver behind its success.
As a business that thrives on delivering results for our clients, data is at the core of everything we do. Our team is all Google Analytics certified, in addition to having experience in a range of tools. This means we can track the impact of your new marketing strategy through the use of custom reporting supported by Google Analytics and Google Tag Manager, giving you clear, accurate, and transparent results. We evaluate our performance at every stage, making recommendations on how to build on successes throughout your campaign.